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Buzzword for 2012 was Content but in 2013 is it still King?
Brian Solis and David Meerman Scott both subscribe to the idea that each time a business wishes to communicate it should think like a publisher. Publishers are in the business of telling stories. They...
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What does Ethics look like in a Digital Landscape?
The sheer size of online content is overwhelming. Dazeinfo cited the Nielson/McKinsey company NM Insite as having recorded a total of 181 million blogs at the end of 2011....
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Social media as the next web and its implications
First, let’s define the web: an online platform in which to receive, view and send information. Second, social media: various platforms designed to create networking capabilities and sharing of our...
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From social media to mobile media?
The loudest, clearest voices in the marketing industry all seem to be saying the same thing: whether you like it or not, mobile marketing is happening, so start thinking now about your mobile strategy....
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Amp up your SME Twitter presence for effective E-Marketing
Small-to-medium-sized enterprises (SME) should be using Twitter as part of their overall E-Marketing strategy. Once thought of a confusing, ambiguous SMS platform, Twitter has grown into a social media...
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Little tools to create Big leads
SlideShare Jason Miller provides a brilliant 10-step post at Social Media Examiner on how to use Slide Share to maximise your content creation and converting your efforts into meaningful leads....
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Leads are great but conversion is better
On Monday 18 March 2013 I went to see Bruce Springsteen and the E-street Band live at the Allphones Arena, Sydney Olympic Park. The band was exceptional, Bruce was “on fire” and the whole experience...
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Hi dhananjayparkhe, Michael Armstrong, KnoGimmicks, PhotoBotos.com, GUERRILLA...
This is a shout out to you guys, specifically… a thank you for following my blog. This is also an apology for being inactive for more than one month — I graduated from uni, finished the last day of my...
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BOOK REVIEW microDOMINATION: how to leverage social media and content...
Published by John Wily & Sons, Australia, Ltd Entrepreneur, key-note speaker, consultant and highly regarded PR Warrior, Trevor Young, has this year, released his book microDOMINATION. This...
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Book Review: Dual Visions written by Jill Smith
Published by Jill Smith Dual Visions is an ambitious first novel. It’s the story of Richard Davidson, a country boy, abducted by aliens. Whilst living peacefully with the aliens, Richard strikes up a...
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Digital Vanity: Time to check yourself out. Bieber style.
EdgeRank and Klout are two analytical programs that can provide you, as a social media user, with an indication of how you rank or compare with other social media users. In a less competitive view, the...
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A 24-slide guide to using public relations to grow your personal profile and...
A 24-slide guide to using public relations to grow your personal profile and brand Tagged: blogs, brand ambassadors, Brian Solis, David Meerman Scott, engage, gain media attention, generate buzz,...
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Facebook announces “streamlined” look
Hi everyone, In case you weren’t aware of this news, Facebook has announced a new “streamlined” look with more roll outs and changes expected to go live next week. Below is the link published yesterday...
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War and business – people and connection – what this means for good social...
I can’t imagine the absolute fear the young men and women would’ve faced during the first World War (or any war, thereafter). Facing unknowns, and harsh conditions; they would’ve had to conjure up...
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Social Media Networking Bascics
How do you feel when you think about using social media for your business communications and marketing? Nervous? Apprehensive? Excited or overwhelmed? Feeling any one these feelings or a mixture of all...
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5 Steps to Creating a Social Media Content Calendar
As a small business owner and entreprenuer you know you need to communicate with your customers online. You also know that you need to have a mixture of original and shared content if you are to build...
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